How Successful Companies Use Price to Profit and Grow
How Successful Companies Use Price to Profit and Grow
The author of The Art of Pricing shows businesses how to reap financial windfall and sustain growth using one underexploited and often overlooked strategy: increasing prices by as little as one percent.
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How do executives and managers set the right price? Underpinned by research and real-life anecdotes, this title addresses this question, offering guidelines any company - whether a multi-national conglomerate, a small business, or even a non-profit can follow to create a comprehensive pricing strategy for any product and service.
