Resolving the Paradox

Starving children on street corners. Slums without adequate clean water and sanitation. Hopeless prospects for employment amid a growing youth population. Most of us are moved by the painful signs of poverty we see in poor countries all around the world. Though some progress has been made, upwards of 750 million people still live in extreme poverty, surviving on less than $1.90 a day. We all want to help. But what might seem to be the most obvious solution to these problems--directly assisting poor countries by investing to fix these visible signs of poverty--has not been as successful as many of us would like. You only have to look at the billions of dollars that have been channeled to these problems over the years with relatively slow progress to conclude that something is not quite right. With these efforts, we may be easing poverty for some--but we're not moving the needle enough long term.

What if we considered this problem through a different lens? What if, instead of trying to fix the visible signs of poverty, we focused instead on creating lasting prosperity? This may require a counterintuitive approach to economic development, but one that will cause you to see opportunities where you might least expect them. We wrote this book to celebrate the role innovation can play, even in the most difficult of circumstances, in creating and sustaining prosperity even in some of the most desperate parts of the world. By supporting and investing in market-creating innovations, we inadvertently engage in nation building.