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Boekhandel Douwes Den Haag

The IKEA Edge

Building Global Growth and Social Good at the World's Most Iconic Home Store

Dahlvig, Anders

The IKEA Edge

The IKEA Edge

Building Global Growth and Social Good at the World's Most Iconic Home Store

The IKEA Edge

 

The story of the global furniture giant, from its humble beginnings in Sweden in the 1950s to its first American store in 1984, and recent openings in Shanghai and Guangzhou. Dahlvig, former president of IKEA, shows the prerequisites for a business that has the ambition to achieve both traditional business goals of profit and sales growth and the goal of contributing to social good

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Beschrijving The IKEA Edge

IKEA's former CEO reveals the unique strategy he used to lead his company to through the worst global financial crisis in history--a winning combination of traditional business goals like profit and growth and the progressive interests of social responsibility and environmental stewardship.

ISBN
9780071777650
Pagina's
208
Verschenen
NUR
780
Druk
1
Uitvoering
Hardback
Taal
Engels
Uitgever
McGraw-Hill Education - Europe

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