Six Simple Rules for Winning in the Age of Excess Everything
Six Simple Rules for Winning in the Age of Excess Everything
"6 simple principles for winning in an age of excess everythingMarket leaders know that success today depends upon the ability to create social value and personal engagement through the removal from offerings of anything deemed excessive, wasteful, unnecessary, unnatural, hard-to-use, or ugly.
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Through a dozen of the stories of innovation culled from 2,000 cases and bolstered by personal essays, this title outlines six simple rules for winning in the age of excess everything, and delivers a single yet powerful idea: When you remove just the right things in just the right way, something very good happens.