An Integrated Approach to Supply Chain Management and Operations
An Integrated Approach to Supply Chain Management and Operations
This comprehensive reference offers a multidisciplinary approach to service management that systematically ties customer-driven strategies to operations and process management. Leading experts Cengiz Haksever and Barry Render thoroughly cover today's most effective theories and methods for managing service organizations, drawing on innovative insights from economics, consumer behavior, marketing, strategy, and operations management.
Niet leverbaar