Corporate governance is a hot topic, as is the need for marketing to operate at board level. But no-one has yet brought the two issues together. This book changes that. Gerald MichIaluk builds on the latest research to help marketing directors incorporate marketing systems and best practice into a board's decision-making process.
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Current thinking on corporate governance, strategic planning, ethical behaviour, as well as the regulatory environment and recent changes to company law are considered with a view on how they will impact the role of the marketing director.
Marketing guru, experienced company director, CEO and business angel Gerald Michaluk describes the key roles, responsibilities and liabilities associated with taking up a board level position.
Systems and processes are described in detail that will help the marketing director stay on top of all the board level functions, while providing the vital marketing intelligence that is the life blood of a successful corporate strategy and hence successful company.
The Marketing Director will enable marketing directors to:
Knowledge is power so be better than all the rest.