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Management en Economie Bedrijfskunde Marketing

 

Boekhandel Douwes Den Haag

New Directions in Business

Building Brand Identity

A Strategy for Success in a Hostile Marketplace

Upshaw, Lynn B.

Building Brand Identity

New Directions in Business

Building Brand Identity

A Strategy for Success in a Hostile Marketplace

New Directions in Business: Building Brand Identity

 

Using a practical analytical approach, this timely work presents information and insights on the daily challenges brand managers face. Divided into two sections, the first emphasizes the need to understand customers and the current brand s assets before proceeding to refashion the brand s positioning and personality.

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Beschrijving New Directions in Business: Building Brand Identity

Using a practical analytical approach, this timely work presents information and insights on the daily challenges brand managers face. Divided into two sections, the first emphasizes the need to understand customers and the current brand's assets before proceeding to refashion the brand's positioning and personality.

ISBN
9780471042204
Pagina's
368
Verschenen
Serie
New Directions in Business
NUR
802
Druk
1
Uitvoering
Hardback
Taal
Engels
Uitgever
John Wiley & Sons Inc

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