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The Lifebelt

The Definitive Guide to Managing Customer Retention

Murphy, John A.

The Lifebelt

The Lifebelt

The Definitive Guide to Managing Customer Retention

The Lifebelt

 

In a world where there is increasing choice for just about every kind of product and service, winning and holding the best customers is key to the success of any business. Customer Relationship Management, or CRM, is a concept that senior managers in any kind of business ignore at their peril.


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Beschrijving The Lifebelt

In a world where there is increasing choice for just about every kind of product and service, winning and holding the best customers is key to the success of any business. Customer Relationship Management, or CRM, is a concept that senior managers in any kind of business ignore at their peril.


ISBN
9780471498186
Pagina's
300
Verschenen
NUR
780
Druk
1
Uitvoering
Hardback
Taal
Engels
Uitgever
John Wiley & Sons Inc

Economie en bedrijf