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The Blueprint For Franchising A Business

Matusky, Gregory & Raab, Steven S.

The Blueprint For Franchising A Business

The Blueprint For Franchising A Business

The Blueprint For Franchising A Business

 

Franchising is a fast growing system of marketing. This book shows franchisers, financiers, and investors how to evaluate a company s chances of developing a successful franchise. Raab discusses management issues in franchising: capitalization, training, supply systems, marketing, lease negotiation, and making a public offering.


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Beschrijving The Blueprint For Franchising A Business

This book serves two groups. The primary audience consists of executive planners in organizations who want to franchise, and the professionals who will work with them. The secondary audience is made up of people who want to invest in a franchise.


ISBN
9780471856177
Pagina's
256
Verschenen
NUR
780
Druk
1
Uitvoering
Hardback
Taal
Engels
Uitgever
John Wiley & Sons Inc

Economie en bedrijf