Franchising is a fast growing system of marketing. This book shows franchisers, financiers, and investors how to evaluate a company s chances of developing a successful franchise. Raab discusses management issues in franchising: capitalization, training, supply systems, marketing, lease negotiation, and making a public offering.
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This book serves two groups. The primary audience consists of executive planners in organizations who want to franchise, and the professionals who will work with them. The secondary audience is made up of people who want to invest in a franchise.