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Boekhandel Douwes Den Haag

Wiley Series in Contemporary Strategic Concerns

The Innovation Challenge

Hussey, D

The Innovation Challenge

Wiley Series in Contemporary Strategic Concerns

The Innovation Challenge

Wiley Series in Contemporary Strategic Concerns: The Innovation Challenge

 

Creativity and innovation are not the same thing. In most organizations there are many good creative ideas that never move into the action phase, and, therefore, do not become innovations. Both creativity and innovation are very relevant to strategic management.

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Beschrijving Wiley Series in Contemporary Strategic Concerns: The Innovation Challenge

Creativity and innovation are not the same thing. In most organizations there are many good creative ideas that never move into the action phase, and, therefore, do not become innovations. Both creativity and innovation are very relevant to strategic management.

ISBN
9780471974727
Pagina's
240
Verschenen
Serie
Wiley Series in Contemporary Strategic Concerns
NUR
801
Druk
1
Uitvoering
Hardback
Taal
Engels
Uitgever
John Wiley & Sons Inc

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