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J-B BAH Strategy & Business Series

Channel Champions

How Leading Companies Build New Strategies to Serve Customers

Hirsh, Evan & Wheeler, Steven

Channel Champions

J-B BAH Strategy & Business Series

Channel Champions

How Leading Companies Build New Strategies to Serve Customers

J-B BAH Strategy & Business Series: Channel Champions

 

If product is no longer king, what is? Companies like Dell Computers, Lexus, Wal Mart and Amazon. com have found phenomenal success by coming up with the answer channels. The channels by which goods are marketed and distributed have become the new drivers of economic success.


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Beschrijving J-B BAH Strategy & Business Series: Channel Champions

Outlines the strategies of channel marketing and offers a framework for channel strategy development and management that readers can use in their own companies. The text argues that effective marketing and sales channel management is the most important competitive strategy for a company to develop.


ISBN
9780787950347
Pagina's
256
Verschenen
Serie
J-B BAH Strategy & Business Series
NUR
802
Druk
1
Uitvoering
Hardback
Taal
Engels
Uitgever
John Wiley & Sons Inc

Marketing