J-B BAH Strategy & Business Series
How Leading Companies Build New Strategies to Serve Customers
J-B BAH Strategy & Business Series
How Leading Companies Build New Strategies to Serve Customers
If product is no longer king, what is? Companies like Dell Computers, Lexus, Wal Mart and Amazon. com have found phenomenal success by coming up with the answer channels. The channels by which goods are marketed and distributed have become the new drivers of economic success.
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Outlines the strategies of channel marketing and offers a framework for channel strategy development and management that readers can use in their own companies. The text argues that effective marketing and sales channel management is the most important competitive strategy for a company to develop.