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Microeconomics for MBAs

The Economic Way of Thinking for Managers

Lee, Dwight R. (Southern Methodist University, Texas) & McKenzie, Richard B. (University of California, Irvine)

Microeconomics for MBAs

Microeconomics for MBAs

The Economic Way of Thinking for Managers

Microeconomics for MBAs

 

"Now in its third edition, this textbook develops the economic way of thinking through problems that MBA students will find relevant to their career goals. Theory and math is kept as simple as possible and illustrated with real-life scenarios.


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Beschrijving Microeconomics for MBAs

McKenzie and Lee continue to present microeconomics in a sophisticated, yet nontechnical and easy to understand way, with a heavy emphasis on real-world business issues that will hold student interest because of the relevancy of the material to business students' career goals.


ISBN
9781107139480
Pagina's
640
Verschenen
NUR
782
Druk
1
Uitvoering
Hardback
Taal
Engels
Uitgever
Cambridge University Press

Bedrijfseconomie