The Economic Way of Thinking for Managers
The Economic Way of Thinking for Managers
"Now in its third edition, this textbook develops the economic way of thinking through problems that MBA students will find relevant to their career goals. Theory and math is kept as simple as possible and illustrated with real-life scenarios.
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McKenzie and Lee continue to present microeconomics in a sophisticated, yet nontechnical and easy to understand way, with a heavy emphasis on real-world business issues that will hold student interest because of the relevancy of the material to business students' career goals.