Intellectual Property-General, Law, Accounting & Finance, Management, Licensing, Special Topics
How Leading Companies Realize Value from Their Intellectual Property
Intellectual Property-General, Law, Accounting & Finance, Management, Licensing, Special Topics
How Leading Companies Realize Value from Their Intellectual Property
"A revised and expanded edition of the groundbreaking Edison in the Boardroom, highlighting the winning strategies today's biggest companies use to maximize the value of their intellectual property Now fully revised and expanded, Edison in the Boardroom,Second Edition takes an in-depth look at the revolutionary concept of intellectual asset management (IAM).
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Highlighting the winning strategies biggest companies use to maximize the value of their intellectual property, this title looks at the revolutionary concept of intellectual asset management (IAM). Incorporating stories and teachings from some of the most successful companies in the world, it studies IAM and its implications for businesses.