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Management en Economie Economie en bedrijf

 

Boekhandel Douwes Den Haag

The Wiley Finance Series

Trademark Valuation

A Tool for Brand Management

Gordon V. Smith & Susan M. Richey

Trademark Valuation

The Wiley Finance Series

Trademark Valuation

A Tool for Brand Management

The Wiley Finance Series: Trademark Valuation

 

A practical and useful resource for valuing trademarks. This book discusses issues surrounding valuation of counterfeits and the economic effects of trademark counterfeiting. It considers methods to determine the real value of your trademark and exploit its potential.

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Beschrijving The Wiley Finance Series: Trademark Valuation

A practical and useful resource for valuing trademarks. This book discusses issues surrounding valuation of counterfeits and the economic effects of trademark counterfeiting. It considers methods to determine the real value of your trademark and exploit its potential. It offers case studies that illustrate how to apply valuation methods.

ISBN
9781118245262
Pagina's
368
Verschenen
Serie
The Wiley Finance Series
NUR
780
Druk
1
Uitvoering
Hardback
Taal
Engels
Uitgever
John Wiley & Sons

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The Middle East's digital turn has renewed hopes of socio-economic development and political change across the region, but it is also marked by stark contradictions and historical tensions. In this book, Mohamed Zayani and Joe F.

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What would the world of work look like if interpreted through the lens of the fairytale? To answer this question Once Upon a Time in Facilities Management explores storied spaces and metaphorical archetypes in the study of business, management, and organization.

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