China is in the midst of a robust transition, rapidly becoming a consumer-led economy. Some estimates indicate that the Chinese consumer will contribute more than a quarter of global consumption within the next fifteen years. Capturing growth in the Chinese market has accelerated into a competitive requirement. Written to help you plan and successfully execute your distribution chain, China Catalyst covers the steps you need to take to supply the Chinese consumer and fuel your next phase of growth. Author Dave Holloman shares this comprehensive view of China's consumer economy, helping you position your company as a leader during this historic shift. Written for CFOs, CIOs, senior supply chain executives, market planners, and business strategists and their teams, China Catalyst presents the insights to help deliver that growth and reach the consumers who will be a driving force in the global growth engine. In China Catalyst , you'll discover how to: Overhaul your company's approach to the market across the full spectrum of your operations Position yourself in the fastest growing regions in China Change your focus from a few regions to the full breadth of the country Evolve from a primarily export-driven supply chain to one that promotes and serves domestic demand Deliver growth and reach consumers who will be a driving force in the global growth engine Operate at the forefront of this market transition Sidebars throughout highlight those leading companies taking action to grow the market. Reaching the Chinese consumer is one of the defining economic and business challenges of this decade. Get a foothold now with the tools and strategies found in China Catalyst.