Boekhandel Douwes Den Haag

UnSelling

The New Customer Experience

Scott Stratten & Alison Kramer

UnSelling

UnSelling

The New Customer Experience

UnSelling

 

Selling has changed. Don’t get left behind UnSelling looks at the ever-changing relationship between businesses and customers, employers and employees, brands and the market. A fierce consumer advocate, Scott Stratten brings his voice, experience, and understanding of the current media landscape to the conversation.


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Beschrijving UnSelling

UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer service, support, branding, experiences and even product quality.


ISBN
9781118943007
Pagina's
240
Verschenen
NUR
780
Druk
1
Uitvoering
Hardback
Taal
Engels
Uitgever
John Wiley & Sons Inc

Economie en bedrijf