Product Innovation in the Global Fashion Industry

Byoungho Jin & Elena Cedrola

As an initial attempt to understand innovation in fashion, this volume focuses on product innovations, realizing that this industry is truly an innovative sector in which diverse technologies, science, art, and tradition have been merged, synthesized, and utilized to solve the needs and concerns of the end-users.

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Beschrijving Palgrave Studies in Practice: Global Fashion Brand Management: Product Innovation in the Global Fashion Industry

ISBN: 9781137523488
Pagina's: 145
Verschenen: 01-01-2018
Serie: Palgrave Studies in Practice: Global Fashion Brand Management
NUR: 656

Druk: 1
Uitvoering: Hardback
Taal: Engels
Uitgever: Palgrave Macmillan

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