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Management en Economie Economie en bedrijf

 

Boekhandel Douwes Den Haag

Marketing for Tourism and Hospitality

Collaboration, Technology and Experiences

Frochot, Isabelle & Wang, Youcheng & Fyall, Alan & Legoherel, Patrick

Marketing for Tourism and Hospitality

Marketing for Tourism and Hospitality

Collaboration, Technology and Experiences

Marketing for Tourism and Hospitality

 

Thisis an accessible resource preparing students for the challenges of tourism and hospitality marketing globally. It offersa clear articulation of the changing landscape, a comprehensive introduction to the three underpinning themes of collaboration, technology and experiences, and a plentiful supply of international case material.

Levertijd: 5 tot 8 werkdagen

€ 56,00

Levertijd: 5 tot 8 werkdagen

Beschrijving Marketing for Tourism and Hospitality

This is an accessible resource preparing students for the challenges of tourism and hospitality marketing globally. It offers a clear articulation of the changing landscape, a comprehensive introduction to the three underpinning themes of collaboration, technology and experiences, and a plentiful supply of international case material.

ISBN
9781138121294
Pagina's
620
Verschenen
NUR
780
Druk
1
Uitvoering
Paperback / softback
Taal
Engels
Uitgever
Taylor & Francis Ltd

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