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Psychologie

 

Boekhandel Douwes Den Haag

Persuasive Messages

The Process of Influence

Benoit, Pamela (University of Missouri-Columbia, USA) & Benoit, William (University of Missouri-Columbia, USA)

Persuasive Messages

Persuasive Messages

The Process of Influence

Persuasive Messages

 

Designed to help students become more successful persuaders, Persuasive Messages offers practical advice on refining purpose, understanding audience, and designing a persuasive message. This textbook combines theory and practice, adopting a cognitive approach to understanding the persuasion process.

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Beschrijving Persuasive Messages

Designed to help students become more successful persuaders, Persuasive Messages offers practical advice on refining purpose, understanding audience, and designing a persuasive message. This textbook combines theory and practice, adopting a cognitive approach to understanding the persuasion process.

ISBN
9781405158206
Pagina's
288
Verschenen
NUR
770
Druk
1
Uitvoering
Hardback
Taal
Engels
Uitgever
John Wiley and Sons Ltd

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