Revenue Strategies for a New World
Revenue Strategies for a New World
Berman helps readers to analyse and distil their new revenue generating opportunities in the digital age into action plans. By closely examining how the best companies are exploiting new revenue models, Berman suggests seven key components of new strategy execution.
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Examining extensive case studies from IBM's original proprietary research, Berman helps readers to analyze and distill their new revenue-generating opportunities into action plans, and suggests seven key components of new strategy execution.