Popular Culture and Everyday Life
Global Industries and New Audiences
Popular Culture and Everyday Life
Global Industries and New Audiences
Soap operas and telenovelas are watched by millions of people around the world every day. As cultural, social, and economic phenomena, examining them will further our understanding of the role of global media content in the digital age.
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Soap operas and telenovelas are watched by millions of people around the world every day. This book demonstrates the richness of these genres and their long-term significance as the televisual landscape evolves and becomes increasingly reliant on technological and creative innovations.