winkelwagen uitgebreid zoeken
print pagina
Management en Economie Economie en bedrijf

 

Boekhandel Douwes Den Haag

Public Relations Strategy, Theory, and Cases

Praxis at Its Best

Hansen-Horn, Tricia & Horn, Adam E.

Public Relations Strategy, Theory, and Cases

Public Relations Strategy, Theory, and Cases

Praxis at Its Best

Public Relations Strategy, Theory, and Cases

 

Presenting a robust introduction to public relations strategy, this book helps readers explore their perceptions of what strategy is or might be; highlights influencers of strategic decision making such as distinctions among B2B, B2C, and B2G as well as public relations roles and organization types; discusses the education and training value and limitations of the popular case study; and provides a easy-to-understand overview of four theories important for every "student" (academic and non-academic) of public relations to understand.

Levertijd op aanvraag

€ 109,55

Het is niet bekend of deze titel leverbaar is.

Beschrijving Public Relations Strategy, Theory, and Cases

Presenting a robust introduction to public relations strategy helps readers to explore their perceptions of what Public relations strategy is or might be.

ISBN
9781433120794
Pagina's
240
Verschenen
NUR
780
Druk
1
Uitvoering
Hardback
Taal
Engels
Uitgever
Peter Lang Publishing Inc

Honey

Honey: A Miraculous Product of Nature summarizes the current status of honey, it’s uses and related aspects. This illustrated volume describes use of honey in traditional medicines, i.e. Ayurveda, Siddha, and Unani by acting as a preservative and nourishing agent.

Healthcare and Knowledge Management for Society 5.0

Healthcare and knowledge management is the need of the era; this book investigates various challenges faced by practitioners in this area. It also covers the work to be done in the healthcare sector and the use of different computing techniques for better insight and decision-making.

The Digital Double Bind

The Middle East's digital turn has renewed hopes of socio-economic development and political change across the region, but it is also marked by stark contradictions and historical tensions. In this book, Mohamed Zayani and Joe F.

Economie en bedrijf

terug meer