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Media Business Models

Breaking the Traditional Value Chain

Klaus Zilles & Joan Cuenca

Media Business Models

Media Business Models

Breaking the Traditional Value Chain

Media Business Models

 

The business models of traditional media are experiencing a profound crisis. One of the core issues of this crisis is the increasing breakdown of the value chain model - a model based on the numbers of readers, viewers, and users which the mass media can «sell» in exchange for advertising revenue.


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Beschrijving Media Business Models

This volume addresses questions and explores scenarios, phenomena, and developments which point to new configurations arising from new media business models, innovative ways in which media practitioners engage their audiences, intercontinental media phenomena, user-generated content, and the general disconnect between print and online media paradigms.


ISBN
9781433131790
Pagina's
269
Verschenen
NUR
616
Druk
1
Uitvoering
Hardback
Taal
Engels
Uitgever
Peter Lang Publishing Inc

Taalkunde