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Managing Corporate Social Responsibility

A Communication Approach

Holladay, Sherry J. (University of Central Florida, USA) & Coombs, W. Timothy (University of Central Florida, USA)

Managing Corporate Social Responsibility

Managing Corporate Social Responsibility

A Communication Approach

Managing Corporate Social Responsibility

 

Corporate Social Responsibility (CSR) has become central to many businesses as they negotiate in an increasingly global marketplace. This book offers a strategic, communication-centred approach to integrating CSR into organizations, founded in stakeholder engagement and dialogue.


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Beschrijving Managing Corporate Social Responsibility

Corporate Social Responsibility (CSR) has become central to many businesses as they negotiate in an increasingly global marketplace. This book offers a strategic, communication-centred approach to integrating CSR into organizations, founded in stakeholder engagement and dialogue.


ISBN
9781444336290
Pagina's
196
Verschenen
NUR
780
Druk
1
Uitvoering
Hardback
Taal
Engels
Uitgever
John Wiley and Sons Ltd

Economie en bedrijf