Improving User Experience with A/B Testing
Improving User Experience with A/B Testing
Explains how to make data-driven design part of your product design workflow, in a book that explains the best practices for analyzing and applying user data when making design decisions, teaches different approaches to data-informed design, explores potential pitfalls when relying on data and much more.
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This practical guide shows you how to conduct data-driven A/B testing for making design decisions on everything from small tweaks to large-scale UX concepts. Complete with real-world examples, this book shows you how to make data-driven design part of your product design workflow.
