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Designing for Behavior Change

Applying Psychology and Behavioral Economics

Stephen Wendel

Designing for Behavior Change

Designing for Behavior Change

Applying Psychology and Behavioral Economics

Designing for Behavior Change

 

Explains the process of applying behavioral economics and psychology to the development of products designed to help people make positive changes in behavior


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Beschrijving Designing for Behavior Change

A new wave of products is helping people change their behavior and daily routines, whether it's exercising more, taking control of their finances, or organizing their email. This practical guide shows you how to design these types of products.


ISBN
9781449367626
Pagina's
200
Verschenen
NUR
980
Druk
1
Uitvoering
Paperback / softback
Taal
Engels
Uitgever
O'Reilly Media, Inc, USA

Informatica