Boekhandel Douwes Den Haag

Franchisees as Consumers

Benchmarks, Perspectives and Consequences

Jenny Buchan

Franchisees as Consumers

Franchisees as Consumers

Benchmarks, Perspectives and Consequences

Franchisees as Consumers

 

Franchising is an increasingly important global business model, but how well protected are franchisees -the people who operate and make any franchise system really work? In this book, the author explores the many different roles that franchisees play in modern business, and their importance to the success of every franchise arrangement.


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Beschrijving Franchisees as Consumers

Franchising is an increasingly important global business model, but how well protected are franchisees -the people who operate and make any franchise system really work?


ISBN
9781461456131
Pagina's
198
Verschenen
NUR
780
Druk
1
Uitvoering
Hardback
Taal
Engels
Uitgever
Springer-Verlag New York Inc.

Economie en bedrijf