Digital Luxury

Transforming Brands and Consumer Experiences

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Beschrijving Digital Luxury

The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings. This exciting new text, the first on this timely subject, offers ways forward through a mixture of research and practice-led examples.

ISBN: 9781526458933
Pagina's: 280
Verschenen: 27-05-2019
NUR: 802

Druk: 1
Uitvoering: Hardback
Taal: Engels
Uitgever: SAGE Publications Ltd

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