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Management en Economie Economie en bedrijf

 

Boekhandel Douwes Den Haag

Married to the Brand

Why Consumers Bond with Some Brands for Life

William J. McEwan

Married to the Brand

Married to the Brand

Why Consumers Bond with Some Brands for Life

Married to the Brand

 

Using sixty years of global research from Gallup as well as many consumer stories, the author shows why most advertising fails and identifies the qualities ahat make an ad connect with consumers. 50,000 first printing

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Beschrijving Married to the Brand

Packed with stories and compelling discoveries from an impressive worldwide consumer database, Married to the Brand reveals why consumers bond with some brands - but not others.

ISBN
9781595620057
Pagina's
144
Verschenen
NUR
780
Druk
1
Uitvoering
Hardback
Taal
Engels
Uitgever
Gallup Press

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