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PRCA Practice Guides

Writing for the Media

Wheeler, Adrian (Public Relations and Communications Association, UK)

Writing for the Media

PRCA Practice Guides

Writing for the Media

PRCA Practice Guides: Writing for the Media

 

This is a media writing guide for PR people. The media use one per cent of the material PR people send them. What can we do to increase the hit-rate of the stories we write on behalf of our clients or employers?

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Beschrijving PRCA Practice Guides: Writing for the Media

How to get better results from the stories you offer the media. How to use journalists' own writing rules; research and interviews; composition and structure; media language and style; headlines and leads; quotes; self-editing. Special sections on writing for screens, using photography/video/infographics and pitching stories to the media.

ISBN
9781787566149
Pagina's
120
Verschenen
Serie
PRCA Practice Guides
NUR
616
Druk
1
Uitvoering
Hardback
Taal
Engels
Uitgever
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