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Geomarketing

Methods and Strategies in Spatial Marketing

Cliquet, G

Geomarketing

Geomarketing

Methods and Strategies in Spatial Marketing

Geomarketing

 

This title describes the state of the art in all areas of spatial marketing, discussing the various constituents which make up the geography of markets. Demand varies according to location and can be measured according to revenue, the number of households, spending patterns and lifestyles.


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Beschrijving Geomarketing

This title describes the state of the art in all areas of spatial marketing, discussing the various constituents which make up the geography of markets. Demand varies according to location and can be measured according to revenue, the number of households, spending patterns and lifestyles.


ISBN
9781905209071
Pagina's
328
Verschenen
NUR
950
Druk
1
Uitvoering
Hardback
Taal
Engels
Uitgever
ISTE Ltd and John Wiley & Sons Inc

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