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Boekhandel Douwes Den Haag

Neuromarketing

Exploring the Brain of the Consumer

Zurawicki, Leon

Neuromarketing

Neuromarketing

Exploring the Brain of the Consumer

Neuromarketing

 

Over the last 10 years advances in the new field of neuromarketing have yielded a host of findings which defy common stereotypes about consumer behavior. Reason and emotions do not necessarily appear as opposing forces.

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Beschrijving Neuromarketing

Over the last 10 years advances in the new field of neuromarketing have yielded a host of findings which defy common stereotypes about consumer behavior. People are often guided by illusions not only when they perceive the outside world but also when planning their actions - and consumer behavior is no exception.

ISBN
9783540778288
Pagina's
273
Verschenen
NUR
780
Druk
1
Uitvoering
Hardback
Taal
Engels
Uitgever
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

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