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Quintessence Series

The Quintessence of Marketing

What You Really Need to Know to Manage Your Marketing Activities

Hollensen, Svend & Opresnik, Marc & Bickhoff, Nils

The Quintessence of Marketing

Quintessence Series

The Quintessence of Marketing

What You Really Need to Know to Manage Your Marketing Activities

Quintessence Series: The Quintessence of Marketing

 

What actually is marketing? Many people think of marketing as only sales and advertising because every day we are bombarded with TV commercials, flyers, catalogues, sales calls, and commercial e-mail.


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Beschrijving Quintessence Series: The Quintessence of Marketing

The Quintessence of Marketing


ISBN
9783642454431
Pagina's
144
Verschenen
Serie
Quintessence Series
NUR
780
Druk
1
Uitvoering
Hardback
Taal
Engels
Uitgever
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Economie en bedrijf