Boekhandel Douwes Den Haag

Contributions to Management Science

Success Factors of Regional Strategies for Multinational Corporations

Appropriate Degrees of Management Autonomy and Product Adaptation

Patrick Heinecke

Success Factors of Regional Strategies for Multinational Corporations

Contributions to Management Science

Success Factors of Regional Strategies for Multinational Corporations

Appropriate Degrees of Management Autonomy and Product Adaptation

Contributions to Management Science: Success Factors of Regional Strategies for Multinational Corporations

 

This work examines the factors that drive the success of Multinational Corporations (MNCs) in their pursuit of regional strategies. The author develops a comprehensive regional success factor model, by which the effects of regional management autonomy and regional product and service adaptation on the regional success of MNCs as well as the interaction effects of regional orientation and inter-regional distance are investigated.


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Beschrijving Contributions to Management Science: Success Factors of Regional Strategies for Multinational Corporations

The author develops a comprehensive regional success factor model, by which the effects of regional management autonomy and regional product and service adaptation on the regional success of MNCs as well as the interaction effects of regional orientation and inter-regional distance are investigated.


ISBN
9783790826395
Pagina's
292
Verschenen
Serie
Contributions to Management Science
NUR
780
Druk
1
Uitvoering
Hardback
Taal
Engels
Uitgever
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Economie en bedrijf