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Boekhandel Douwes Den Haag

Routledge Advances in Management and Business Studies

Ethical Branding and Marketing

Cases and Lessons

Hagai (St. Thomas University, USA) Gringarten & Raul (St. Thomas University, USA) Fernandez-Calienes

Ethical Branding and Marketing

Routledge Advances in Management and Business Studies

Ethical Branding and Marketing

Cases and Lessons

Routledge Advances in Management and Business Studies: Ethical Branding and Marketing

 

The book provides the reader with real, updated insight into ethical decision making; helps students integrate ethics, branding strategy, and real life, complex situations into an effective learning process; and provides the reader with up-to-date ethical branding cases from around the world.

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Beschrijving Routledge Advances in Management and Business Studies: Ethical Branding and Marketing

The book provides the reader with real, updated insight into ethical decision making; helps students integrate ethics, branding strategy, and real life, complex situations into an effective learning process; and provides the reader with up-to-date ethical branding cases from around the world.

ISBN
9781138337275
Pagina's
196
Verschenen
Serie
Routledge Advances in Management and Business Studies
NUR
780
Druk
1
Uitvoering
Hardback
Taal
Engels
Uitgever
Taylor & Francis Ltd

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