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Great Thinkers in Marketing

The Research Contributions of Donald R. Lehmann to Marketing, Volume 2

Analysis Methods

The Research Contributions of Donald R. Lehmann to Marketing, Volume 2

Great Thinkers in Marketing

The Research Contributions of Donald R. Lehmann to Marketing, Volume 2

Analysis Methods

Great Thinkers in Marketing: The Research Contributions of Donald R. Lehmann to Marketing, Volume 2

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The "Great Thinkers in Marketing" series highlights the significant contributions of the most influential scholars to marketing research, theory, and practice.

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Beschrijving Great Thinkers in Marketing: The Research Contributions of Donald R. Lehmann to Marketing, Volume 2

The "Great Thinkers in Marketing" series highlights the significant contributions of the most influential scholars to marketing research, theory, and practice.

ISBN
9783031880551
Pagina's
459
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Serie
Great Thinkers in Marketing
Rubriek
Economie en bedrijf
Druk
1
Uitvoering
Hardback
Taal
Engels
Uitgever
Springer International Publishing AG

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