The Hidden Forces That Shape Our Decisions
The Hidden Forces That Shape Our Decisions
Blends everyday experiences with a series of illuminating and often surprising experiments, trying to discover why intelligent, rational people make irrational choices every day. Will appeal to the same market as }Freakonomics{, }Blink{ and }The Tipping Point{
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Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions.