The Education of a Reluctant Businessman - Including 10 More Years of Business as Usual
The Education of a Reluctant Businessman - Including 10 More Years of Business as Usual
The personal stories of the founder of Patagonia, Inc. describe his underprivileged childhood as an immigrant in southern California, his early fame as a successful mountain climber, and his company's dedication to quality and environmental responsibility
Levertijd: ca. 6 tot 10 werkdagen
In this newly revised 10th anniversary edition, Yvon Chouinard-legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.-shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth.
From his youth as the son of a French Canadian handyman to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life-a book that will deeply affect entrepreneurs and outdoor enthusiasts alike.
"This is the story of an attempt to do more than change a single corporation-it is an attempt to challenge the culture of consumption that is at the heart of the global ecological crisis."-From the Foreword by Naomi Klein, bestselling author of This Changes Everything
