The Education of a Reluctant Businessman - Including 10 More Years of Business Unusual
The Education of a Reluctant Businessman - Including 10 More Years of Business Unusual
The personal stories of the founder of Patagonia, Inc. describe his underprivileged childhood as an immigrant in southern California, his early fame as a successful mountain climber, and his company's dedication to quality and environmental responsibility
Leverbaar
In this newly revised 10th anniversary edition, Yvon Chouinard-legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.-shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth.
From his youth as the son of a French Canadian handyman to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life-a book that will deeply affect entrepreneurs and outdoor enthusiasts alike.
"This is the story of an attempt to do more than change a single corporation-it is an attempt to challenge the culture of consumption that is at the heart of the global ecological crisis."-From the Foreword by Naomi Klein, bestselling author of This Changes Everything
