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World Association for Sport Management Series

Global Sport Business

Managing Resources and Opportunities

Brenda G. (Georgia State University, USA) Pitts & James J. (University of Georgia, USA) Zhang

Global Sport Business

World Association for Sport Management Series

Global Sport Business

Managing Resources and Opportunities

World Association for Sport Management Series: Global Sport Business

 

"In the global sport business industry, growth and development within and across various sport businesses are essential for competitive advantage. This fascinating collection of papers examines how the development and management of resources and opportunities in sport business is vital to success.


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Beschrijving World Association for Sport Management Series: Global Sport Business


In the global sport business industry, growth, and development within and across various sport businesses are essential for competitive advantage. This fascinating collection of chapters examines how the development and management of resources and opportunities in sport business is vital to success.



Commissioned by the World Association for Sport Management (WASM) and featuring global perspectives from leading international scholars and original research data drawn from both qualitative and quantitative inquiry, the book presents cases as diverse as customer demand in the NBA, sport and physical activity human resources in Spain and stakeholder relationships in Chinese football. Presented in three parts (global perspectives, managing resources, and managing opportunities), Global Sport Business examines key research and practical issues in sport business management and marketing studies in both global and local contexts.



This is an important read for professors, scholars, and students in sport business management, a useful resource for sport business management professionals and practitioners, and illuminating reading for anyone with an interest in sport management.


ISBN
9780367132880
Pagina's
316
Verschenen
Serie
World Association for Sport Management Series
NUR
780
Druk
1
Uitvoering
Hardback
Taal
Engels
Uitgever
Taylor & Francis Ltd

Economie en bedrijf