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Management en Economie Economie en bedrijf Algemene economie

 

Boekhandel Douwes Den Haag

Nation Branding

Concepts, Issues, Practice

Dinnie, Keith

Nation Branding

Nation Branding

Concepts, Issues, Practice

Nation Branding

 

Nation Branding: Concepts, Issues, Practice provides a theoretical framework, alongside insightful examples from the practice of Nation Branding, in which the principles of brand strategy and management are applied to countries globally.

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Beschrijving Nation Branding

Nation Branding: Concepts, Issues, Practice provides a theoretical framework, alongside insightful examples from the practice of Nation Branding, in which the principles of brand strategy and management are applied to countries globally.

ISBN
9780367569891
Pagina's
268
Verschenen
NUR
781
Druk
1
Uitvoering
Paperback / softback
Taal
Engels
Uitgever
Taylor & Francis Ltd

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