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Marketing in Latin America and the Caribbean

Contemporary Case Studies

Marketing in Latin America and the Caribbean

Marketing in Latin America and the Caribbean

Contemporary Case Studies

Marketing in Latin America and the Caribbean

 

Marketing in Latin America and the Caribbean is a casebook that analyses the marketing histories, challenges, strategies and vision of small, medium and large indigenous businesses from South America, Central America, Mexico and the Caribbean.


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Beschrijving Marketing in Latin America and the Caribbean

Marketing in Latin America and the Caribbean is a casebook that analyses the marketing histories, challenges, strategies and vision of small, medium and large indigenous businesses from South America, Central America, Mexico and the Caribbean.


ISBN
9780367609061
Pagina's
206
Verschenen
NUR
802
Druk
1
Uitvoering
Paperback / softback
Taal
Engels
Uitgever
Taylor & Francis Ltd

Marketing