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Management en Economie Economie en bedrijf

 

Boekhandel Douwes Den Haag

You Don't Own Me

How Mattel v. MGA Entertainment Exposed Barbie's Dark Side

Lobel, Orly (University of San Diego)

You Don't Own Me

You Don't Own Me

How Mattel v. MGA Entertainment Exposed Barbie's Dark Side

You Don't Own Me

 

Argues that the battle between Mattel, the makers of the iconic Barbie doll, and MGA, the company that created the Bratz dolls, was not just a war over best-selling toys, but a war over who owns ideas

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Beschrijving You Don't Own Me

The question of whether our ideas are our own or our employer's set off the greatest toy war of our time.

ISBN
9780393254075
Pagina's
304
Verschenen
NUR
780
Druk
1
Uitvoering
Hardback
Taal
Engels
Uitgever
WW Norton & Co

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Economie en bedrijf

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