Why a Company's Toughest Problems Are Its Greatest Advantage
Why a Company's Toughest Problems Are Its Greatest Advantage
A director from an award-winning global innovation firm describes the tough new challenges in today's business world, and provides four specific approaches and innovations--Immersion, Convergence, Divergence and Adaption--to use in overcoming them.
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A fresh approach to succeeding with innovation, grounded in insights about rapidly changing customers, competitors and technologies Written by a director at the award-winning global innovation firm frog design, this vital book shows business leaders and managers how to accomplish truly effective innovation in today's disruptive climate.