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Psychologie

 

Boekhandel Douwes Den Haag

Handbook of Research Methods in Consumer Psychology

Frank R. (University of Cincinnati, USA) Kardes & Paul M. (Virginia Tech, USA) Herr & Norbert (University of Southern California, USA) Schwarz

Handbook of Research Methods in Consumer Psychology

Handbook of Research Methods in Consumer Psychology

Handbook of Research Methods in Consumer Psychology

 

In the Handbook of Research Methods in Consumer Psychology, leading consumer psychologists summarize key aspects of the research process and explain how different methods enrich understanding of how consumers process information to form judgments and opinions and to make consumption related decisions.

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Beschrijving Handbook of Research Methods in Consumer Psychology

In the Handbook of Research Methods in Consumer Psychology, leading consumer psychologists summarize key aspects of the research process and explain how different methods enrich understanding of how consumers process information to form judgments and opinions and to make consumption related decisions.

ISBN
9780815352938
Pagina's
528
Verschenen
NUR
770
Druk
1
Uitvoering
Hardback
Taal
Engels
Uitgever
Taylor & Francis Inc

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