Create and run a business focused on fun, freedom and flexibility In Lifestyle Business Playbook: How to Have Fun, Freedom and Fulfilment with Your Own Business, award-winning entrepreneur and author Daniel Priestley delivers a practical guide for building a lifestyle business. He explains how to structure your team, the technology you'll need to grow, the sorts of products you'll need to develop, and the markets you should target. Daniel walks you through key business phases and sets clear objectives you can aim for to make sure you stay on track. The book demonstrates how to spot opportunities for building a lifestyle business and includes real-world examples of people who built booming companies that enhance their lives and the lives of the people they love. You'll get critical strategies for identifying your niche market and for running effective marketing campaigns. You'll also discover how to get over the fear that naturally comes with taking a non-traditional career path. Perfect for entrepreneurs, marketers, team leaders, and founders, Lifestyle Business Playbook will also earn a prominent place in the libraries of business students and anyone else who's interested in unlocking the possibilities of creating and running a business that enhances their lives.