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Psychologie

 

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Key Issues in Marketing Management

Conceptualising the Consumer

Thinking Beyond the Extended and Distributed ‘Self’

Conceptualising the Consumer

Key Issues in Marketing Management

Conceptualising the Consumer

Thinking Beyond the Extended and Distributed ‘Self’

Key Issues in Marketing Management: Conceptualising the Consumer

Verschijnt binnenkort

 

This book reimagines what it means to craft a self in contemporary life. The contributions present the self as dynamic, relational and politically charged. They call for a more critical and ethically engaged approach to grasp how identities are formed within the intertwined systems of consumption, technology and power.

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Beschrijving Key Issues in Marketing Management: Conceptualising the Consumer

This book reimagines what it means to craft a self in contemporary life. The contributions present the self as dynamic, relational and politically charged. They call for a more critical and ethically engaged approach to grasp how identities are formed within the intertwined systems of consumption, technology and power.

ISBN
9781041275374
Pagina's
134
Verschijnt
Serie
Key Issues in Marketing Management
Rubriek
Psychologie
Druk
1
Uitvoering
Hardback
Taal
Engels
Uitgever
Taylor & Francis Ltd

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