In your drive for growth you're not alone if you've been searching for answers to questions like these: How can I sustain enterprise growth in today's highly competitive global economy? How do I enhance my chances for promotion? How do I add the most value now that I've moved into management? Drawing on his 22 years at FedEx and the past 10 years consulting with leaders around the world, Madan Birla provides proven and practical answers to those questions. Creativity and innovation are the keys to both organizational growth and successful careers. People understand this, but don't know how to unleash their creative potential. In Unleashing Creativity and Innovation , you will master the Four steps for unleashing your natural creative potential and generating creative ideas Four communication skills to ensure acceptance of your ideas Two key leadership skills for engaging your team in developing and successfully implementing creative ideas Two words that guarantee promotions Along the way, you will also learn how to Get the recognition you deserve Minimize internal and external negative influences that obstruct creative energy flow Start operating at the next level Stop self-censoring and confidently express your ideas Trust yourself that the resources for germinating creative ideas are within you Use the power of positive speaking Build your reputation as a creative thinker Become management's go-to person for innovative business solutions The book's nine lessons are supported by in-depth conversations with successful individuals representing a wide variety of industries and professions—people just like you, who started at entry-level positions. The book also draws on the wisdom of Emerson and Einstein and presents practical ideas from leaders at Google, Twitter, International Paper, Microsoft, IBM, P&G, Amazon, Netflix, GE, Intuit, and other innovative organizations.