It used to be that new ways of doing business took years or even decades to catch on, giving everyone ample time to ease their way in. That's not so today, when staying competitive requires keeping, as nearly as possible, in lock step with even the most visionary managers. Right-Time Experiences looks at four new technologies that executives and managers need to begin utilizing: mobile tech, cloud computing, big data, and analytics. These tools increase margins by creating deeper engagement with stakeholders, creating win-win scenarios that lead to business success. What makes this book unique is the eponymous concept of right-time experiences, which brings new technologies into focus in one easily understandable framework. Thanks to near-universal adoption of mobile devices and ubiquitous network connections, businesses have access to consumers and decision makers anywhere and everywhere they go. Right-Time Experiences is about making the best possible use of that access, providing customers, prospects, and employees with exactly what they need, exactly when they need it. This is an idea that should inspire and motivate, rather than overwhelm, leaders of organizations of all types and sizes. Maribel Lopez doesn't use scare tactics to convince readers to adopt new technologies. Instead, she demonstrates the clear logic behind mobile technologies and their effective use, showing that things really are better this way. Right-Time Experiences also contains a clear three-step plan for transitioning to this new world at a reasonable pace. An electronic action checklist eases the shift even more, guiding readers through building efficiencies, improving processes, and, ultimately, transforming business with new offerings and a new outlook. The market leaders are going high-tech because it works. Right-Time Experiences will enable all leaders to keep up.