How to Keep Your Organization Legitimate
How to Keep Your Organization Legitimate
A unique and expert guide to a new global standard of business operation - legitimacy. Packed with first-hand case studies, this guides the reader through the complex but increasingly commonly used notion of 'social license to operate.
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A distinctive and direct guide to legitimacy in business, focusing on the new benchmark of a 'Social License to Operate'. Featuring case studies of what is and isn't working, this book explains how business owners and CSR professionals can integrate legitimacy into the heart of their company strategy, beyond CSR and good PR.