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Boekhandel Douwes Den Haag

Researching Marketing Decisions

The Indian Context

Ritu (Associate Professor of Marketing, Indian Institute of Management Calcutta, India) Mehta

Researching Marketing Decisions

Researching Marketing Decisions

The Indian Context

Researching Marketing Decisions

 

This book looks at customer value creation through marketing decisions and analyses the critical phases of theoretical and methodological advancements in solving certain problems and customer-centric issues that firms face.

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Beschrijving Researching Marketing Decisions

This book looks at customer value creation through marketing decisions and analyses the critical phases of theoretical and methodological advancements in solving certain problems and customer-centric issues that firms face.

ISBN
9781138061927
Pagina's
216
Verschenen
NUR
780
Druk
1
Uitvoering
Hardback
Taal
Engels
Uitgever
Taylor & Francis Ltd

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